About Us - River Bank


About River Bank

River Bank full color logo with FDIC

"Local Banking Made Simple"

About Us:

River Bank was formed on June 30, 1991 when three banks located along the Mississippi River in Stoddard, Ferryville and De Soto were merged together. Today, River Bank has grown to be the largest locally-owned community bank in La Crosse, serving Crawford, La Crosse, Monroe, Trempealeau and Vernon counties. We keep our decision making local - because we are local.

As a full service bank, we offer a variety of services for both personal and business accounts. With us, our customers will always be a name, not a number. When stopping by one of our branches, our customers will always work face-to-face with an on-site employee.

Mission Statement:

River Bank’s primary mission is to lead community members and local businesses to financial success by providing the highest level of financial services, products, and guidance.


River Bank’s vision is to keep banking simple with a continued commitment to personal service by offering the same products and services as corporate banks, with a personal community touch.


  • Quality: River Bank emphasizes providing and delivering high quality services to its customers.
  • Integrity: River Bank is committed to acting with transparency and honesty with its customers and employees.
  • Dedication: River Bank understands the importance of always going the extra mile to provide the utmost customer satisfaction.
  • Community Development: Through our focus on servicing local customers, donations and volunteering, River Bank places a focus on developing our community.
  • Compassion: Our employees strive to understand each customer’s financial situation to provide them with the best product or service for their needs.

Community Involvement:

Being a community bank means more to us than simply offering products to local customers. We believe in giving back to the community and supporting local organizations and events that make our community a better place to live and work.

Our Staff

If you would like to contact a staff member at one of our locations, please use the phone numbers located in the "Hours and Locations" link or use the "Contact Us" feature.

Go to Top